3 World trade center
3 World trade center
brief: Create an identity for a building that resembled the future of a widely misunderstood downtown manhattan. We looked to develop a three-part platform that addressed shifts in the workplace and workplace culture, alongside the spectrum of passionate individuals that have come to define the Trade Center and greater downtown community
team: Creative Director, Brand Art Director, Mid-level designer, Project Manager, Photographer, Photo Editor, UI/UX Designer, Web Developer
Client | Completed at: Silverstein Properties | Neoscape
Downtown means business
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The logo was inspired by the instantly recognizable “K” brace from the architecture of the building, designed by Rogers Stirk Harbour + Partners
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marketing center
