Westbard Square

brief

Create a visual identity for Westbard, a 1950s neighborhood shopping center in Bethesda, Maryland, now being renewed by Regency Centers. For more than 60 years, Westbard has been where the Westwood community shops, runs errands, and meets neighbors. The goal was to keep that welcoming character while positioning the center as a neighborhood destination. The identity draws on the area’s tree-lined streets, cherry blossoms, and longstanding storefronts, giving Westbard a genuine sense of community that sets it apart from newer retail centers.